IB KIDS SOCKS
DESIGN + STRATEGY
Clever sock packaging graphics created for Icebreaker… readily identifiable as kids’, but not too babyish to appeal to pre-teens.
Part of the brief: How to reduce the packaging waste? An innovative, reusable privacy door hanger met this goal perfectly, and was a hit with both kids and adults.
and these would have to be our favorite packs. We have the door hangers up all over the factory.”