Under Direction From
FIGURE 8 CREATIVE
DESIGN + PROTOTYPING
Other innovations included moving promotional messaging from paper triangles on top of the bed to interchangeable fabric triangles which can be seen when a corner of the footcover is flipped up (see images). This change removed the visual clutter from the top of the bed, creating a calmer, more inviting surface for customers to try out the new mattresses.
A new, vertical brand tag system was designed as well.