Project

TEMPUR-PEDIC WAYFINDING

Under Direction From

FIGURE 8 CREATIVE

Role

DESIGN + PROTOTYPING

When Tempur-Pedic refreshed their mattress lines in 2014, they needed clear, unified retail wayfinding which explained their mattress range to the public. The solution was a simple infographic system illustrating each bed’s firmness and amount of memory foam. These infographics were paired with color-coding to create innovative magnetic headboard signage, which can be easily rearranged to make store layouts highly flexible.

Headboard

GraphicSystem

GraphicSystem

Other innovations included moving promotional messaging from paper triangles on top of the bed to interchangeable fabric triangles which can be seen when a corner of the footcover is flipped up (see images). This change removed the visual clutter from the top of the bed, creating a calmer, more inviting surface for customers to try out the new mattresses.

FullBed

Room

A new, vertical brand tag system was designed as well.

Labels

“I saw firsthand how good design really does have the power to energize people; you could clearly see its effects on Tempur-Pedic’s staff and the many visitors coming through the showroom. Nice work.”

Matt Murray, Associate CD, Huge