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In Fashion Show

2013

Role
Design

Under direction from
Autobahn, Utrecht

I collaborated with Utrecht design studio Autobahn on the identity and wayfinding materials for In Fashion Utrecht, a fashion show featuring new talent in Dutch Fashion Design.
We used the mirror as the event’s theme, and created a playful, slightly mysterious tone drawing inspiration from Lewis Carroll’s “Through the Looking-Glass, and What Alice Found There”.

Large mirrored laser-cut panels routed attendees through the event. Each of the event’s featured designer was introduced in a small “book”, with one mirrored page and one page of reversed text – meaning guests needed to engage with the event’s mirrors to read the information.

For an animation of the brochure I designed, click here.