Project

IB KIDS SOCKS

Client

ICEBREAKER

Role

DESIGN + STRATEGY

Clever sock packaging graphics created for Icebreaker… readily identifiable as kids’, but not too babyish to appeal to pre-teens.

Part of the brief: How to reduce the packaging waste? An innovative, reusable privacy door hanger met this goal perfectly, and was a hit with both kids and adults.

“We’ve been making socks for 20 years,
and these would have to be our favorite packs. We have the door hangers up all over the factory.”

Marty Nester, Nester Hosiery