With Help From
Karina Salgado, assistant art director
Previously, the company was using mostly stock photography to promote the sports and outdoor gear it sold.
Helping The Clymb to build its own image library had multiple benefits for the company – in addition to saving money on stock photo licensing, its photography could be more product-specific, and more relevant to its audience.
One of my goals was to feature Clymb employees as models whenever possible – showcasing their love of nature and the outdoors. In other words, bringing authenticity to the brand by letting the passion of its team shine through!
With the help of a small in-house photography and planning team, I art directed many small outdoor lifestyle-themed shoots.
In addition to classic art direction (pre-shoot concepting and on-site direction), I also managed the process, which included scouting locations, choosing models, sourcing props, styling, and then selecting and retouching the final photographs.