ADIDAS WOMEN'S CREATIVE DIRECTION
Under Direction From
FIGURE 8 CREATIVE
This creative direction document was commissioned by a brand-new department at Adidas: Global Women’s Creative. Previously all women’s sports were managed by independent teams (soccer, basketball, running, etc.). The push to create a global women’s department recognized the fact that women of today often practice more than one sport. Working with female leadership at Adidas to create a visual language describing their new direction was an awesome experience!